paid-ads

Plan and optimize paid advertising campaigns across multiple platforms.

Updated Apr 21, 2026
One-click install
npx skills add https://github.com/chriswestt/claude-skills --skill paid-ads-chriswestt
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/chriswestt/claude-skills/tree/main/paid-ads
Command: npx skills add https://github.com/chriswestt/claude-skills --skill paid-ads-chriswestt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Paid advertising planning, execution, and optimization across multiple platforms to help teams generate demo requests and scalable CAC-efficient growth.

Core Features & Use Cases

  • Platform selection guidance (Google Ads, Meta, LinkedIn, Twitter/X, etc.) and situational use
  • Campaign structure, naming conventions, and budget allocation best practices
  • Audience targeting, retargeting, creative frameworks, and measurement across B2B and SMB
  • Pre-launch checklists, tracking setup, and optimization levers for ROAS

Quick Start

Create a starter paid-ads plan for a B2B SaaS targeting HR teams with a $15k monthly budget across Google, Meta, and LinkedIn.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure paid ads campaigns across Google, Meta, and LinkedIn for B2B SaaS?

Optimize paid ads ROAS by adjusting bidding strategies, applying retargeting audiences, and using measurement tracking to ensure proper pacing and efficient customer acquisition costs.

What is the best way to allocate a paid ads budget for B2B and SMB scenarios?

Allocate paid ads budgets by applying platform selection guidance and optimization guardrails across Google, Meta, and LinkedIn to drive demo requests within your target monthly spend.

How do I set up tracking and pre-launch checklists for paid advertising campaigns?

Set up paid advertising tracking by implementing proper naming conventions, measurement frameworks, and pre-launch checklists to ensure campaigns are configured correctly before going live.

Does this paid ads approach work for retargeting across multiple platforms?

Yes, the paid ads approach supports retargeting across Google, Meta, LinkedIn, and Twitter/X by applying audience targeting frameworks and creative strategies tailored to B2B and SMB contexts.

Can I use this to plan paid ads for both B2B and SMB targeting?

Yes, you can plan paid ads for both B2B and SMB scenarios using platform selection guidance, audience targeting, and creative frameworks designed to scale demo request generation.