What problem does it solve? Running paid advertising without a clear strategy leads to wasted budget, poor targeting, and campaigns that never exit the learning phase. This Skill provides a structured framework for planning, launching, and optimizing paid ad campaigns across major platforms. ## Core Features & Use Cases - Platform Selection & Campaign Structure: Choose between Google Ads, Meta, LinkedIn, Twitter/X, and TikTok based on audience and objective, with naming conventions and budget allocation rules. - Targeting & Retargeting Strategies: Build lookalike audiences, funnel-based retargeting segments, frequency caps, and exclusion lists using detailed platform-specific references. - Optimization & Reporting: Diagnose high CPA, low CTR, or high CPM with structured optimization levers, bid strategy progression, and weekly review checklists. - Use Case: A B2B SaaS team with $15k/month to spend asks where to advertise. The Skill recommends LinkedIn and Google Ads, defines audience targeting per platform, sets budget splits, and establishes CPA/ROAS targets. ## Quick Start Ask the assistant to plan a paid ads strategy for your product, including your budget, target audience, and conversion goal.
