paid-ads

Plan, create, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

Updated Jan 12, 2026
One-click install
npx skills add https://github.com/hasparus/claude-skills-dotfiles --skill paid-ads-hasparus
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/hasparus/claude-skills-dotfiles/tree/main/paid-ads
Command: npx skills add https://github.com/hasparus/claude-skills-dotfiles --skill paid-ads-hasparus

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Paid advertising often requires coordinating strategy, creatives, audiences, and budgets across multiple platforms to achieve efficient customer acquisition. This Skill provides a guided framework to plan, launch, and optimize paid campaigns to improve ROAS and reduce CPA.

Core Features & Use Cases

  • Campaign strategy & planning: establish goals, budgets, and platform mix; map out a multi-channel plan.
  • Ad creation & optimization: generate compelling creatives, headlines, and CTAs; iterate to improve performance.
  • Audience targeting & retargeting: delineate segments, implement lookalikes, and set up retargeting across platforms.
  • Budget management & scaling: allocate budgets, monitor pacing, and apply disciplined scaling rules.
  • Use Case: launch a test across Google Ads and Meta, then amplify winning creatives to LinkedIn and TikTok.

Quick Start

Set up and optimize a multi-platform paid ads campaign (Google Ads, Meta, LinkedIn, Twitter/X, TikTok) with defined goals, budget, and target audiences.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a multi-platform paid ads campaign across Google and Meta?

Set up a multi-platform paid ads campaign by defining your goals, budgets, and target audiences to map a multi-channel plan. You can coordinate strategy, creatives, and targeting across Google Ads and Meta to maximize ROAS and minimize CPA.

What is the best way to allocate budgets and scale paid ads without increasing CPA?

Allocate budgets and scale paid ads by monitoring pacing and applying disciplined scaling rules. This approach maximizes Return on Ad Spend (ROAS) while keeping Customer Acquisition Cost (CPA) low across platforms like Google, Meta, and TikTok.

How do I target lookalike audiences and set up retargeting for paid ads?

Target lookalike audiences and set up retargeting by delineating audience segments across your chosen platforms. The Skill guides implementing lookalikes and retargeting strategies to reach users likely to convert on Google Ads, Meta, LinkedIn, Twitter/X, and TikTok.

Can I use this to generate ad creatives and headlines for my campaigns?

Yes, you can use this to generate ad creatives, compelling headlines, and CTAs for your campaigns. It helps create and iterate on ad content to improve overall performance and achieve better conversion rates across your selected platforms.

Do I need conversion tracking and landing pages before planning a paid ads strategy?

Yes, you need conversion tracking, landing pages, goals, and budgets accessible before planning. Tailoring recommendations for real-world campaigns requires this context to effectively optimize strategy, audience targeting, and budget allocation.