What problem does it solve?
Paid advertising accounts often leak budget through irrelevant queries, fatigued creative, poor pacing, and misallocated spend, and teams struggle to separate real waste from broken tracking or immature data before making changes.
Core Features & Use Cases
- Waste Diagnosis: Verifies conversion signals, period completeness, attribution models, and recent account changes before classifying bottlenecks as query quality, creative fatigue, delivery, budget, landing-page, tracking, or economics issues.
- Ranked Reversible Optimizations: Orders interventions from lowest-risk moves (excluding irrelevant queries, pausing narrow losing units) to measured budget or bid adjustments and structural changes.
- Approval-Gated Execution: Presents each mutation with scope, current and proposed values, currency exposure, rationale, and review date, then executes only through verified platform skills after approval.
- Use Case: Ask the agent to review last month's Google and Meta spend, find campaigns with poor CPA, and receive a ranked list of safe optimizations with exact proposed changes awaiting your approval.
Quick Start
Use paid-ads-optimize to find wasted spend across my ad accounts and propose safe budget and bid changes for review.
