paid-ads

Plan and launch 90-day paid ad campaigns across Google Ads and Meta.

Updated Aug 27, 2026
One-click install
npx skills add https://github.com/pembee-app/pembee-marketing --skill paid-ads-pembee-app
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/pembee-app/pembee-marketing/tree/main/.claude/skills/paid-ads
Command: npx skills add https://github.com/pembee-app/pembee-marketing --skill paid-ads-pembee-app

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Paid advertising campaigns across platforms are complex, costly, and hard to optimize without a unified playbook.

Core Features & Use Cases

  • Campaign strategy & setup: Create aligned multi-platform campaigns, naming conventions, and budgeting guidelines.
  • Audience targeting & optimization: Recommend audience structures, exclusions, and retargeting tactics.
  • Creative & copy guidance: Provide ad-copy frameworks and creative best practices for scalable testing.
  • Reporting & scaling: Establish KPIs, weekly reviews, and scaling rules based on ROAS targets.

Quick Start

Plan and launch a 90-day paid ads campaign across Google Ads and Meta with defined objectives, audiences, budgets, and initial creative concepts.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize paid ads across Google Ads and Meta to improve ROAS and lower CPA?

To optimize paid ads for better ROAS and CPA, establish clear KPIs, conduct weekly performance reviews, and apply scaling rules based on predefined targets. This ensures budget allocation shifts toward high-performing audiences and creative assets.

What is the best way to structure audience targeting for multi-platform advertising campaigns?

The best way to structure audience targeting for multi-platform advertising campaigns is to define audience structures, apply exclusions, and implement retargeting tactics. This aligns campaign strategy with B2B and B2C goals to maximize efficiency.

How do I set up a 90-day paid ads campaign strategy across multiple platforms?

To set up a 90-day paid ads campaign strategy, define clear objectives, budgets, and audience definitions. Use aligned naming conventions and budgeting guidelines to plan execution and initial creative concepts across Google Ads and Meta.

Do I need specific creative assets before I can plan and execute paid advertising campaigns?

Yes, you need clear creative assets to plan and execute paid advertising campaigns. Creative guidance provides ad-copy frameworks and best practices for scalable testing, ensuring proper tracking is in place to maximize ROAS and CPA efficiency.

Can I use this approach to manage paid ads for both B2C and B2B products on LinkedIn and Twitter/X?

Yes, you can use this approach to manage paid ads for both B2C and B2B products on LinkedIn and Twitter/X. The strategy automates planning, execution, and optimization across these platforms by applying tailored audience definitions and campaign goals.