One-click install
npx skills add https://github.com/sicktastic/skill-issue --skill paid-ads-sicktastic
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/sicktastic/skill-issue/tree/main/marketing/skills/paid-ads
Command: npx skills add https://github.com/sicktastic/skill-issue --skill paid-ads-sicktastic

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps marketing teams stop guessing about paid media by guiding them through platform selection, budget allocation, creative testing, and ongoing optimization so they can scale acquisition campaigns across Google Ads, Meta, LinkedIn, and other channels efficiently.

Core Features & Use Cases

  • Strategic Discovery: Prompts a discovery checklist for goals, budgets, offers, audiences, and past performance before prescribing any tactics.
  • Playbooks & References: Provides platform-selection guidance, campaign structure best practices, and audience targeting references to keep naming sticks to conventions and creative testing rigorous.
  • Optimization & Reporting: Covers optimization levers for CPA/ROAS, retargeting windows, reporting cadences, and integrations so you can iterate on campaigns while tracking success.

Quick Start

Use the paid-ads skill to outline your campaign goals, budget, audience, and preferred platforms so it can recommend a structured paid media plan with naming conventions and optimization steps.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a paid advertising campaign across multiple platforms?

To plan a paid advertising campaign, you must first collect your campaign goals, product context, budget constraints, and performance metrics so the system can recommend structured execution steps for platform selection, audience targeting, and creative testing.

What is the best way to allocate budget between Google Ads, Meta, and LinkedIn?

Budget optimization across paid ads platforms requires analyzing your past performance metrics and campaign goals before the system can prescribe an efficient budget allocation strategy to scale acquisition.

How do I set up retargeting windows for my paid media campaigns?

Setting up retargeting windows involves adjusting optimization levers for CPA and ROAS based on your audience targeting strategy, allowing you to iterate on campaigns while tracking success through structured reporting cadences.

Can I optimize my existing paid ads for efficient scale without increasing my budget?

Yes, you can optimize existing paid ads for efficient scale by applying creative testing rigor, refining audience targeting, and adjusting optimization levers to improve CPA and ROAS within your current budget constraints.

Do I need past performance metrics to use this paid media strategy tool?

Yes, providing past performance metrics is required during the strategic discovery phase, as the tool needs this data alongside your campaign goals and budget constraints to accurately recommend platform selection and optimization steps.