paid-ads

Plan, create, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, TikTok, and X.

2|1|Updated Jan 31, 2026
One-click install
npx skills add https://github.com/singlegrain-marketing/marketing-ai-playbooks --skill paid-ads-singlegrain-marketing
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: paid-ads
Source: https://github.com/singlegrain-marketing/marketing-ai-playbooks/tree/main/.claude/skills/paid-ads
Command: npx skills add https://github.com/singlegrain-marketing/marketing-ai-playbooks --skill paid-ads-singlegrain-marketing

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

The paid ads skill helps marketing teams plan, execute, and optimize cross-platform campaigns efficiently, turning complex ad programs into repeatable playbooks.

Core Features & Use Cases

  • Cross-platform campaign planning and structuring with platform-specific recommendations
  • 3 ad copy frameworks per ad set (PAS, BAB, Social Proof Lead) and a scalable budget/retargeting strategy
  • Clear KPI tracking, optimization roadmaps, and best practices for creative, bidding, and measurement
  • Use Case: Launch a multi-platform launch for a new product with a tight CPA target and scalable ROAS.

Quick Start

Copy the Claude.ai Quick Start block from this skill into a Claude.ai Project to activate paid ads expertise.

Frequently Asked Questions about paid-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan cross-platform paid ads across Google, Meta, and TikTok?

Plan cross-platform paid ads by structuring platform-specific campaign hierarchies with tailored recommendations for Google Ads, Meta, LinkedIn, TikTok, and X. This approach applies structured asset strategies and safety checks to ensure consistent messaging and scalable execution across major ad networks.

What ad copy frameworks work best for scaling paid campaigns?

Effective ad copy frameworks for scaling paid campaigns include PAS, BAB, and Social Proof Lead, generating three distinct variations per ad set. These frameworks align creative messaging with audience targeting and retargeting workflows to improve conversion rates.

Do I need conversion tracking and UTM-tagged URLs to optimize paid ads?

Yes, you need robust conversion tracking and UTM-tagged URLs to optimize paid ads effectively. These mechanisms enable clear KPI tracking, accurate measurement of cross-platform performance, and data-driven budget optimization to maintain target CPA and scalable ROAS.

How do I structure audience targeting and retargeting for a tight CPA target?

Structure audience targeting and retargeting for a tight CPA target by applying scalable budget strategies and distinct ad sets. This retargeting workflow leverages data-driven precision to re-engage high-intent users, optimizing bidding and creative to achieve scalable ROAS.

Can I use this to launch a multi-platform product campaign with a specific ROAS goal?

Yes, you can launch a multi-platform product campaign with a specific ROAS goal. The workflow automates campaign creation, provides optimization roadmaps, and aligns bidding strategies to scale efficiently while maintaining your tight CPA target.

What is the best way to optimize budget allocation across multiple ad platforms?

The best way to optimize budget allocation across multiple ad platforms is through data-driven cross-platform campaign planning. This method applies scalable budget optimization roadmaps and platform-specific recommendations to maximize ROAS and maintain efficient CPA.