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paid-campaign-strategy

Develop paid advertising strategies for B2B SaaS on Google and LinkedIn.

29|12|Updated Mar 30, 2026
Search Tags:#strategy#google-ads#linkedin-ads#paid-ads#b2b-saas#media-planning
One-click install
npx skills add https://github.com/matteotitta/genesys-skills --skill paid-campaign-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-campaign-strategy
Source: https://github.com/matteotitta/genesys-skills/tree/main/skills/primitives/paid-marketing/strategy/paid-strategy
Command: npx skills add https://github.com/matteotitta/genesys-skills --skill paid-campaign-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill solves the problem of fragmented, inefficient paid advertising by providing a structured, data-backed framework for campaign architecture, budget allocation, and targeting.

Core Features & Use Cases

  • Campaign Architecture: Defines a 5-pillar Google Ads model and a full-funnel LinkedIn Ads strategy to ensure comprehensive market coverage.
  • Strategic Planning: Provides a systematic approach to budget allocation, KPI setting, and platform selection based on ICP signals.
  • Use Case: Use this skill to build a comprehensive media plan for a new product launch, ensuring your budget is split effectively between high-intent search and awareness-driving social ads.

Quick Start

Run the paid-campaign-strategy skill to generate a full media plan for our upcoming Q2 product launch based on our existing ICP and messaging framework.

Frequently Asked Questions about paid-campaign-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I architect a B2B SaaS paid advertising strategy across Google and LinkedIn?▼

To architect a B2B SaaS paid advertising strategy, you define a 5-pillar Google Ads model and a full-funnel LinkedIn Ads approach. This framework structures campaign architecture, budget allocation, and targeting based on your ICP and product messaging.

What is the best way to allocate budget for high-intent search and social ads in B2B SaaS?▼

The best way to allocate budget for high-intent search and social ads is through systematic media planning based on ICP signals. This approach splits spend effectively between Google Ads search campaigns and LinkedIn Ads awareness driving layers.

How do I set KPIs for paid ads to align with product-led or sales-led growth objectives?▼

You set KPIs for paid ads to align with growth objectives by integrating performance benchmarking and measurement planning. This ensures your campaign architecture directly supports your specific sales-led or product-led growth targets.

Does this media planning approach support both high-intent search and awareness-driving social campaigns?▼

Yes, this media planning approach supports both high-intent search and awareness-driving social campaigns. It orchestrates comprehensive market coverage using a 5-pillar Google Ads model and a full-funnel LinkedIn Ads strategy.

What inputs do I need to build a full-funnel LinkedIn Ads campaign architecture?▼

To build a full-funnel LinkedIn Ads campaign architecture, you need to input your Ideal Customer Profile signals and product messaging framework. These inputs drive the targeting specifications and budget allocation for the strategy.

Can I use this framework for a new B2B SaaS product launch media plan?▼

Yes, you can use this framework for a new B2B SaaS product launch media plan. It provides a structured, data-backed framework to ensure your budget is split effectively between Google and LinkedIn platforms based on your ICP.

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