What problem does it solve? Paid media accounts accumulate structural issues, tracking gaps, and wasted spend that are hard to detect without a systematic review. This Skill performs a forensic-style audit of advertising accounts so every finding comes with severity, business impact, and a specific fix. ## Core Features & Use Cases - 200+ Checkpoint Audit Framework: Evaluates account structure, conversion tracking, bidding strategy, keywords, creative, shopping feeds, competitive positioning, and landing pages across Google Ads, Microsoft Ads, and Meta. - Severity-Scored Findings with Impact Projections: Each issue is scored critical/high/medium/low with estimated revenue or efficiency gains and specific fix instructions. - Executive Reporting: Translates technical findings into business language for non-practitioner stakeholders. - Use Case: Before taking over a client's Google Ads account, run a full audit to uncover misconfigured conversion actions, budget-constrained campaigns, and negative keyword gaps, then deliver a prioritized 30-day remediation roadmap. ## Quick Start Audit my Google Ads account structure, conversion tracking, and bidding settings, then produce a prioritized report of critical findings with projected impact.
