paid-media-ops

What problem does it solve?

Coordinates end-to-end paid media operations for B2B SaaS, reducing complexity and improving ROI by aligning strategy, creative, execution, and measurement across channels with a team of specialist agents.

Core Features & Use Cases

• PPC Strategist designs search campaigns, optimizes account structure, and drives high-quality leads.
• Budget Optimizer models spend across channels, conducts scenario analysis, and reallocates budgets for maximum ROAS.
• Creative Strategist builds testing frameworks for messaging, visuals, and formats aligned to buying stages.
• Social Ads Specialist executes ABM-targeted campaigns on LinkedIn, Meta, and Twitter with rigorous targeting and retargeting.
• Programmatic Buyer manages DSP campaigns with frequency control, intent data overlays, and brand safety.
• Attribution Analyst implements multi-touch attribution, CRM integration, incrementality testing, and dashboards for decisioning.
• Use cases include launching integrated campaigns, optimizing budgets, and proving true ROAS through cross-channel attribution.

Quick Start

Initiate a basic paid media test for a B2B SaaS product with a $50k monthly budget across Google Ads, LinkedIn, and programmatic channels.