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shalintripathi
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paid-media-ops

Coordinate six-agent paid media operations for B2B SaaS campaigns.

4|Updated Apr 2, 2026
Search Tags:#attribution#programmatic#paid-media#budget-optimization#ppc#b2b-saas
One-click install
npx skills add https://github.com/shalintripathi/saas-marketing-agents --skill paid-media-ops
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: paid-media-ops
Source: https://github.com/shalintripathi/saas-marketing-agents/tree/main/cowork/paid-media-ops
Command: npx skills add https://github.com/shalintripathi/saas-marketing-agents --skill paid-media-ops

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Coordinates end-to-end paid media operations for B2B SaaS, reducing complexity and improving ROI by aligning strategy, creative, execution, and measurement across channels with a team of specialist agents.

Core Features & Use Cases

  • PPC Strategist designs search campaigns, optimizes account structure, and drives high-quality leads.
  • Budget Optimizer models spend across channels, conducts scenario analysis, and reallocates budgets for maximum ROAS.
  • Creative Strategist builds testing frameworks for messaging, visuals, and formats aligned to buying stages.
  • Social Ads Specialist executes ABM-targeted campaigns on LinkedIn, Meta, and Twitter with rigorous targeting and retargeting.
  • Programmatic Buyer manages DSP campaigns with frequency control, intent data overlays, and brand safety.
  • Attribution Analyst implements multi-touch attribution, CRM integration, incrementality testing, and dashboards for decisioning.
  • Use cases include launching integrated campaigns, optimizing budgets, and proving true ROAS through cross-channel attribution.

Quick Start

Initiate a basic paid media test for a B2B SaaS product with a $50k monthly budget across Google Ads, LinkedIn, and programmatic channels.

Frequently Asked Questions about paid-media-ops

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize full-funnel paid media campaigns for B2B SaaS?▼

Optimize full-funnel paid media campaigns by coordinating a six-agent team to manage PPC, social advertising, programmatic buying, and multi-touch attribution, ensuring budget reallocation aligns with clear CPA and ROAS KPI targets.

What's the best way to allocate budget across Google Ads, LinkedIn, and programmatic channels?▼

Allocate budget across channels by modeling spend scenarios and reallocating funds for maximum ROAS, using a dedicated Budget Optimizer to balance search campaigns, ABM-targeted social ads, and DSP campaigns.

How does multi-touch attribution measure pipeline impact for B2B SaaS ads?▼

Multi-touch attribution measures pipeline impact by integrating CRM data, conducting incrementality testing, and generating dashboards for cross-channel decisioning to prove true ROAS.

Can I execute ABM-targeted campaigns on LinkedIn and Meta for SaaS products?▼

Execute ABM-targeted campaigns on LinkedIn, Meta, and Twitter using a Social Ads Specialist agent that applies rigorous targeting and retargeting aligned to specific buying stages.

Do I need a specific monthly budget to run integrated programmatic and PPC campaigns?▼

A basic integrated test for programmatic and PPC campaigns requires a $50k monthly budget, allowing sufficient spend distribution across Google Ads, LinkedIn, and programmatic DSP channels.

Why does frequency control and intent data matter for programmatic buying?▼

Frequency control and intent data overlays matter for programmatic buying because they ensure DSP campaigns maintain brand safety while precisely targeting high-quality B2B SaaS leads.

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