partner-affiliate

Use a three-tier structure: referral partners earn 10-15% of first-year revenue, integration partners earn 20-25% recurring, and solution partners earn 30-40% recurring. Adjust based on your revenue model, with clawback windows of 60-90 days for lower tiers.

For companies under $10K MRR using Stripe, Rewardful at $49/month is the recommended starting point. Between $10K-$100K MRR, FirstPromoter at $99/month adds email automation and fraud protection. Growth-stage companies should evaluate PartnerStack or Impact.com.

Implement a deal registration system with 14-day first-mover protection and a 120-day close window. Maintain protected account lists capped at 50 accounts per solution partner, and enforce a Minimum Advertised Price policy with escalating penalties.

Partner-sourced means the partner brought the lead first, earning full commission. Partner-influenced means the partner helped close an existing deal through demos or references, earning partial credit of 25-50% of the sourced rate.

Programs fail at activation, not recruitment. Only 20-30% of onboarded partners typically generate a first referral. Fix this with a 14-day activation sequence, time-to-first-referral under 30 days, and clear commission and cookie terms.

Do not use it for technical implementation, code review, or software architecture tasks. It covers program strategy and design only, not the engineering work of building integrations or tracking systems.