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paw-mkt-analytics

Official

Turn marketing data into measurable action.

Data & Analytics#analytics#dashboard#measurement#attribution#gtm#ga4
Authorpawbytes
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Marketing analytics planning and governance: this skill defines a scalable framework to turn data into decisions by establishing KPI hierarchies, measurement plans, tracking specifications, and governance across GA4, GTM, and attribution workflows.

Core Features & Use Cases

  • Measurement framework: North Star metric, primary/secondary KPIs, data sources, and targets aligned to SOSTAC objectives.
  • Tracking implementation: GA4/GTAG configuration, event taxonomy, conversion events, UTM standards, and server-side considerations.
  • Dashboard & reporting design: executive dashboards, channel dashboards, and reporting templates with actionable insights.
  • Attribution & experimentation: data-driven attribution, incrementality testing, and MMM considerations.
  • Privacy & governance: consent, privacy-first measurement, data quality, audits, and compliance guidelines.

Quick Start

Generate a complete measurement framework for your brand, including KPI hierarchy, tracking spec, and dashboard plan, using the shared references as guidance.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: paw-mkt-analytics
Download link: https://github.com/pawbytes/skill-suites/archive/main.zip#paw-mkt-analytics

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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