What problem does it solve? Free users often never convert because in-app paywalls and upgrade prompts are poorly timed, generic, or pushy. This Skill provides structured guidance for designing paywalls, upgrade screens, upsell modals, and feature gates that convert free users to paid without damaging trust. ## Core Features & Use Cases - Paywall Type Frameworks: Ready-made structures for feature lock, usage limit, and trial expiration paywalls, including headline, value demonstration, plan comparison, social proof, CTA, and escape hatch components. - Timing and Frequency Rules: Guidance on when to trigger upgrade prompts (after aha moments, at genuine limits) and how to cap frequency to avoid annoying users. - A/B Testing Playbook: A references/experiments.md catalog of experiments covering triggers, layouts, pricing presentation, copy, trials, personalization, and dismiss behavior. - Use Case: When a free user tries to create a 4th project on a 3-project plan, use this Skill to design the limit-reached screen with value-focused copy, a clear upgrade path, and a respectful escape hatch. ## Quick Start Ask the AI to design an upgrade paywall for your product's specific trigger point, such as a usage limit or trial expiration screen.