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pdp-ecomm-template

Generate RMBC-structured product detail page copy from product inputs.

13|5|Updated Mar 20, 2026
Search Tags:#pricing#copywriting#generate#ecommerce#product-page#pdp#rmbc
One-click install
npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill pdp-ecomm-template-coleschaffer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pdp-ecomm-template
Source: https://github.com/coleschaffer/dtc-copywriting-skills/tree/main/skills/pdp-ecomm-template
Command: npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill pdp-ecomm-template-coleschaffer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill removes the guesswork and inconsistency from writing product detail pages by converting product inputs into a complete, RMBC-structured PDP that is mobile-first, proof-backed, and optimized for conversion and pricing clarity.

Core Features & Use Cases

  • Extracts or applies a proven 9-section PDP architecture (above-the-fold, problem, mechanism, ingredients, social proof, value stack, pricing math, CTA + guarantee, FAQ) and outputs mobile-optimized copy for each section.
  • Enforces RMBC quality gates (specificity, mechanism quantification, proof diversity, audience journey, objection handling) and calculates explicit unit-economics price anchoring to anchor value and justify price.
  • Integrates with upstream research and mechanism skills to surface ingredient-level evidence and unique mechanism angles before drafting copy.
  • Use case: A DTC supplement brand provides product name, ingredients with proof points, price, and target ICP and receives a finished PDP draft ready for design handoff.

Quick Start

Generate a full RMBC-structured PDP by providing product_name, product_description, key_ingredients_features, price_point, target_audience, and optional reference_page_url.

Frequently Asked Questions about pdp-ecomm-template

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I generate a product detail page for my e-commerce brand?▼

Generate a product detail page by providing the product name, description, key ingredients or features, price point, target audience, and an optional reference page URL to receive a structured PDP draft.

What is RMBC structure for product page copywriting?▼

RMBC structure is a quality framework enforcing specificity, mechanism quantification, proof diversity, audience journey mapping, and objection handling across a 9-section mobile-first product detail page template.

How do I write high-converting PDP copy for DTC supplements?▼

Write high-converting PDP copy for DTC supplements by inputting product data into a structured generator that applies a 9-section template covering mechanism, ingredients, social proof, and pricing math.

Can I use an existing product page URL to generate new ecommerce copy?▼

Yes, you can include an optional reference page URL to extract the existing page structure and apply its layout to generate new mobile-optimized product detail page copy.

Does the generated product page copy include price anchoring?▼

Yes, the generated copy calculates explicit unit-economics price anchoring within the pricing math section to justify the price point and anchor the product's value for the target audience.

What product categories work best with a 9-section PDP template?▼

The default 9-section mobile-first PDP template is specifically designed for supplements, consumables, and durables sold through direct-to-consumer e-commerce channels.

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