perf-pmax-deep-dive

What problem does it solve?

This Skill addresses the challenge of evaluating whether Performance Max campaigns are scaling profitably or are hiding inefficiencies, providing a defensible analysis for informed decisions.

Core Features & Use Cases

• In-depth Analysis: Gathers and analyzes data from various sources including Google Ads, Google Merchant Center, and customer data.
• Decision Support: Applies numeric decision rules and vetoes to return a clear recommendation on whether to KILL, REFRESH, WATCH, KEEP, or FIX the campaign.
• Use Case: For a Performance Marketer facing the decision on whether to continue or adjust their Performance Max campaign, this Skill provides the necessary analysis to make an informed choice.

Quick Start

Run the Performance Max Deep Dive play by providing the required data and inputs, including campaign details, brand vs. non-brand data, and customer information.