performance-marketer

To publish Meta Ads campaigns, provide approved assets to trigger the workflow, which uses the /meta_ads_publisher endpoint to create campaigns in Ads Manager while ensuring they start paused for review before launch.

Yes, you can optimize Meta Ads campaigns across TOFU, MOFU, and BOFU structures through continuous performance monitoring, structured optimization phases, and governance checks for pausing and approvals.

Automating campaign creation in Meta Ads Manager is best handled by applying a deterministic workflow that accepts approved assets, verifies them, and publishes campaigns directly to the Ads Manager endpoint.

Yes, the Meta Ads publishing workflow requires assets from a Creative Director to kick off the publishing process, ensuring asset verification and proper governance before any campaign goes live.

Published Meta Ads campaigns start paused to enforce an approval governance step, allowing you to review the setup and assets before manually launching the campaign for active delivery.

You manage ongoing performance checks for Meta Ads campaigns by applying the workflow's continuous optimization logic, which monitors structured phases and executes governance rules for pausing underperforming assets.