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Performance Marketing & Analytics

Analyze marketing metrics, CAC/LTV, attribution, and ROI for B2B campaigns.

1|Updated Apr 1, 2026
Search Tags:#marketing analytics#performance marketing#budget allocation#ROI measurement#CAC/LTV analysis
One-click install
npx skills add https://github.com/2nth-ai/skills --skill performance-marketing-analytics
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Performance Marketing & Analytics
Source: https://github.com/2nth-ai/skills/tree/main/mkt/performance
Command: npx skills add https://github.com/2nth-ai/skills --skill performance-marketing-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires mkt, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill unit provides comprehensive marketing metrics, CAC/LTV analysis, attribution, ROI measurement, and data-driven budget allocation, helping you optimize marketing performance.

Core Features & Use Cases

  • Marketing Metrics: Analyze reach, impressions, conversion rates, and more to improve marketing strategies.
  • CAC/LTV Analysis: Understand customer acquisition costs and lifetime value to inform budget allocation and growth strategies.
  • Attribution Modeling: Determine the impact of different marketing channels and activities on sales and revenue.
  • Budget Planning: Plan and optimize marketing budgets with a practical framework for B2B marketing budget allocation.
  • Use Case: Use this Skill to analyze the effectiveness of a paid search campaign, identify areas for improvement, and adjust your budget accordingly.

Quick Start

Use the mkt/performance skill to analyze the ROI of a recent LinkedIn Ads campaign.

Frequently Asked Questions about Performance Marketing & Analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate CAC and LTV for B2B marketing budget allocation?▼

B2B marketing budget allocation uses CAC and LTV analysis to compare customer acquisition costs against lifetime value. This Skill evaluates these metrics to inform data-driven budget strategies and enhance overall ROI for your campaigns.

What is the best way to measure ROI for a LinkedIn Ads campaign?▼

The best way to measure ROI for a LinkedIn Ads campaign is by analyzing marketing metrics like reach, impressions, and conversion rates. This Skill evaluates paid search effectiveness to identify improvement areas and adjust budgets accordingly.

How does attribution modeling determine the impact of different marketing channels?▼

Attribution modeling determines the impact of different marketing channels by analyzing how specific activities contribute to sales and revenue. This Skill provides attribution insights to clarify channel effectiveness within your B2B marketing operations.

Can I use marketing analytics to optimize a B2B paid search campaign?▼

Yes, you can use marketing analytics to optimize a B2B paid search campaign. This Skill analyzes performance metrics, CAC, and attribution to identify areas for improvement and adjust your marketing budget allocation efficiently.

Do I need a specific framework to plan B2B marketing budgets?▼

Planning B2B marketing budgets effectively requires a structured framework to ensure efficient budget utilization. This Skill provides a practical framework for B2B budget allocation, integrating data-driven strategies into your marketing operations.

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