persona-archetypes

Define target audiences and buyer personas using psychological frameworks.

2|Updated Apr 11, 2026

Search Tags:#marketing #psychology #personas #strategy #archetypes #audience

Ready to run

npx skills add https://github.com/motionharvest/agent-skills --skill persona-archetypes

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: persona-archetypes
Source: https://github.com/motionharvest/agent-skills/tree/main/persona-archetypes
Command: npx skills add https://github.com/motionharvest/agent-skills --skill persona-archetypes

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the problem of shallow, demographic-only audience definitions by providing a structured, psychological framework to understand how your target audience thinks, decides, and behaves.

Core Features & Use Cases

Psychological Framework Integration: Apply layered frameworks like Big Five, Enneagram, Jung, and VALS to build deep psychographic profiles.
Decision & Messaging Mapping: Derive specific messaging tones, UX requirements, and trust signals based on the persona's psychological profile.
Use Case: When launching a new B2B SaaS tool, use this Skill to define a technical evaluator persona, mapping their specific fears of vendor lock-in and their preference for evidence-first content.

Quick Start

Use the persona-archetypes skill to build a buyer persona for a high-end creative studio audience using the Big Five and Jung frameworks.

Frequently Asked Questions about persona-archetypes

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build buyer personas using psychological frameworks instead of just demographics?▼

To build buyer personas with psychological depth, you apply layered frameworks like Big Five, Enneagram, Jung, and VALS to synthesize traits, motivations, and digital behaviors into actionable persona cards.

What is the best way to map messaging and UX design to a target audience's psychological profile?▼

Mapping messaging and UX design requires deriving specific tones, UX requirements, and trust signals from the persona's psychological profile to ensure strategic alignment with their decision-making process.

Can I use psychographic profiling to define an ideal customer profile for B2B marketing?▼

Yes, you can define ideal customer profiles for B2B marketing by applying psychographic frameworks to map specific evaluator fears, such as vendor lock-in, and their preference for evidence-first content.

How do I create evidence-based personas for content strategy development?▼

Creating evidence-based personas for content strategy involves using a structured layering process to synthesize audience traits and motivations into actionable persona cards that guide your messaging alignment.

When should I use Jung and VALS frameworks over standard audience segmentation?▼

You should use Jung and VALS frameworks over standard segmentation when shallow, demographic-only definitions fail to explain how your target audience thinks, decides, and behaves digitally.