persona-creation

Evidence-based personas include direct source references for every claim, ensuring design decisions are grounded in actual research data rather than assumptions. This approach generates structured outputs like nuggets, facts, insights, and recommendations with linked sources and confidence scores.

You provide your research data and project context, and the system generates evidence-based personas. Each persona includes mapped nuggets, facts, insights, and recommendations, with every claim linked to its original source and assigned a confidence score.

This approach differs from assumption-based personas by requiring direct source references for every claim. It outputs structured data—nuggets, facts, insights, and recommendations with confidence scores—ensuring your UX personas are verifiable and grounded in actual research evidence rather than intuition.

Every claim within a generated persona is backed by a direct source reference and a confidence score. This means you can trace each nugget, fact, insight, and recommendation back to your original research data, ensuring transparency and reliability for your UX design decisions.