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AlexYedi
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persona-development

Builds data-grounded B2B buyer personas with pain mapping, motivation frameworks, and messaging architecture.

1|Updated Apr 9, 2026
Search Tags:#messaging#outbound sales#customer research#b2b#buyer persona#icp#pain mapping
One-click install
npx skills add https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3 --skill persona-development-alexyedi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: persona-development
Source: https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3/tree/main/.claude/skills/icp-research/persona-development
Command: npx skills add https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3 --skill persona-development-alexyedi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Most persona documents are built on assumptions rather than evidence, causing outbound campaigns to miss the mark with generic messaging that gets opens but no replies. This Skill provides a structured framework for building buyer personas grounded in real data from win/loss interviews, sales call transcripts, LinkedIn analysis, and CRM records. ## Core Features & Use Cases - 8-Component Persona Blueprint: Covers identity profiles, day-in-the-life mapping, ranked pain hierarchies, motivation maps, buying behavior, language profiles, anti-persona disqualifiers, and competitive positioning. - Multi-Persona Account Strategy: Maps the full B2B buying committee (economic buyer, champion, influencer, blocker, end user) with sequencing guidance for outreach. - Data-First Validation: Provides five evidence sources and a validation checklist to confirm personas before launching campaigns. - Use Case: When expanding outbound from one buyer persona to multiple titles within the same account, use this Skill to document each persona's pains, language, and objections so copy resonates with each role. ## Quick Start Build a detailed buyer persona for VP of Sales at mid-market SaaS companies using the persona development framework.

Frequently Asked Questions about persona-development

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a B2B buyer persona from real data?▼

Build buyer personas from five evidence sources: win/loss interviews, sales call transcripts, LinkedIn content analysis, CRM close-rate data, and customer support tickets. Interview at least 5 people with the target title before finalizing the persona.

What is the difference between an ICP and a buyer persona?▼

An ICP defines the company you should target using firmographics, technographics, and intent signals. A persona defines the person within that company you should contact, covering their role, pains, and motivations. You need both for effective outreach.

How do I target multiple personas in the same account?▼

Map the buying committee: economic buyer, champion, influencer, blocker, and end user. Start outreach with the champion, get introduced to the economic buyer, and address blockers proactively with security or compliance documentation.

How often should buyer personas be updated?▼

Refresh personas annually because market conditions, priorities, and tools shift over time. A VP Sales persona from a prior year may no longer reflect current pains, language, or buying behavior.

When should I disqualify a lookalike persona from outreach?▼

Skip contacts who handle the function in-house, hold interim or fractional titles, work at companies in hiring freezes, recently implemented a competitor, or sit too junior or too senior to champion a purchase.

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