What problem does it solve?
Provides a repeatable, data-grounded way to evaluate how a single content pillar (campaign) performs across platforms and reporting periods, removing manual spreadsheet work and surfacing format, platform fit, and strategic coaching tied to the client's goals.
Core Features & Use Cases
- Cross-platform comparison: Aggregates posts, campaign period summaries, and platform benchmarks to show where a pillar over- or under-performs.
- Format and engagement analysis: Breaks down performance by format, engagement mix, and follower/non-follower splits to recommend format × platform adjustments.
- Client intelligence integration: Pulls corrections, wins, and pillar goals from the Obsidian vault to align recommendations with client strategy.
- Use Case: Run a pillar deep dive to decide whether to reprioritize formats for an awareness-focused pillar after two reporting periods of underperformance.
Quick Start
Analyze the "Stay Gold" pillar across all platforms and reporting periods, compare to platform benchmarks, and give three prioritized recommendations.