pitch-writing-shape-up

Guides authoring of Shape Up pitches with appetite budgets, fat-marker sketches, rabbit holes, and no-gos.

3|2|Updated Aug 24, 2026
One-click install
npx skills add https://github.com/hero-engine/hero --skill pitch-writing-shape-up-hero-engine
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: pitch-writing-shape-up
Source: https://github.com/hero-engine/hero/tree/main/domains/pm/skills/pitch-writing-shape-up
Command: npx skills add https://github.com/hero-engine/hero --skill pitch-writing-shape-up-hero-engine

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Product teams adopting Shape Up often write pitches that read like generic PRDs: missing appetite budgets, pixel-perfect mockups instead of fat-marker sketches, empty no-go sections, and vague risks masquerading as rabbit holes. This Skill encodes the authoring discipline from Ryan Singer's Shape Up so pitches survive the betting table and fit within a cycle. ## Core Features & Use Cases - Five-section pitch structure: Enforces the canonical Problem, Appetite, Solution, Rabbit Holes, and No-Gos sections, with concrete pass/fail examples for each. - Scope defense rules: Distinguishes rabbit holes (cuts inside the appetite) from no-gos (whole capabilities excluded), and treats cooldown as a first-class state that pitches must respect. - Review gates: Provides anti-patterns to refuse and a five-adjective test (clarity, structure, flexibility, actionability, stakeholder focus) for reviewers before approval. - Use Case: A PM drafting a CSV export pitch uses this Skill to set a Small-batch appetite, sketch the flow as a breadboard, name the configurability rabbit hole, and exclude mobile and API access as no-gos before the betting table. ## Quick Start Ask the AI to draft a Shape Up pitch for your feature idea with an appetite, fat-marker solution sketch, named rabbit holes, and explicit no-gos.

Frequently Asked Questions about pitch-writing-shape-up

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a Shape Up pitch?▼

A Shape Up pitch has five required sections: Problem, Appetite, Solution, Rabbit Holes, and No-Gos. State appetite as a budget (Small batch 1-2 weeks or Big batch 6 weeks), sketch the solution with fat-marker drawings or breadboards, and name specific traps and exclusions.

What is the difference between appetite and estimate in Shape Up?▼

Appetite is a budget flowing from cost to work: the team decides how much time it is willing to spend, then shapes scope to fit. Estimates flow from work to cost, asking how long a fixed scope will take. Appetite makes scope the variable.

What is the difference between rabbit holes and no-gos in a pitch?▼

Rabbit holes are specific traps inside the appetite with explicit avoidance decisions, such as skipping configurable rate limits. No-gos are whole capabilities excluded from the bet, such as no mobile app changes. Both sections must be non-empty.

Can a Shape Up pitch include wireframes or technical architecture?▼

No. Solution sections use fat-marker sketches, breadboards, or named flows that communicate shape without detail. Pixel-perfect mockups, API contracts, database schemas, and framework choices are excluded because engineering decides implementation during the build.

When should a reviewer reject a Shape Up pitch?▼

Reject pitches with an empty or TBD appetite, implementation details in the solution, empty rabbit holes or no-gos sections, scope exceeding a six-week Big batch, or work that would spill into the two-week cooldown period.