What problem does it solve?
Writing a credible "your team is growing" cold email requires department-level hiring evidence that is accurate, cheap to source, and phrased so prospects cannot disprove it. This playbook produces a copy-ready clause about people who started new roles in one department in the last six months, plus the headcount counts behind it, without paying for enrichment credits.
Core Features & Use Cases
- Free department headcount counting: Uses Clay's free
Find Employee Headcount by Criteria table action twice per department (total and last-6-months role starts) for sales and marketing.
- Validated segment gate: Applies a growth-ratio check plus absolute floors (
role_starts >= 2 && dept_total >= 4), benched at 17/20 versus 10/20 without, cutting the qualifying segment from 14.6% to 5.2%.
- Locked copy prompt: A deterministic model prompt that outputs
hiring_surge_line, a lowercase second-person clause completing "Noticed <line>.", and is forbidden from claiming anyone was hired because 28.3% of role starts are internal moves.
- Use Case: A cold email agency wants to target companies scaling their sales team. It runs the Clay table build over 96,000 source rows, gates to roughly 5,000 qualified leads, and pushes each lead to a sequencer with a personalized
hiring_surge_line variable.
Quick Start
Ask Claude to run the hiring surge playbook on your lead list to find companies whose sales or marketing teams had multiple people start new roles in the last six months and write the personalization line for each.
