playbook-location-based-marketing
CommunityDrive local foot traffic with geo-marketing
System Documentation
What problem does it solve?
Guides a consultant in building a complete location-based marketing strategy for a client with a physical presence — shops, restaurants, clinics, schools, hotels, and service providers with a defined service area. Covers Google Business Profile optimisation, geo-targeted advertising, location-tagged content, WhatsApp hyperlocal tactics, and multi-branch management. Invoke this skill when a client has one or more physical locations and wants to increase foot traffic, local discovery, or neighbourhood-level brand awareness in Uganda or East Africa.
Core Features & Use Cases
- Location-based marketing playbook for East Africa businesses with physical locations.
- GBP optimization, geo-targeted advertising, location-tagged content, WhatsApp hyperlocal tactics, multi-branch strategies.
- Use Case: A Kampala café seeking to increase foot traffic across Ntinda and nearby neighborhoods can implement a complete playbook to optimize GBP, create location-aware content, and coordinate branch-level campaigns.
Quick Start
Provide a client brief with location details and a target radius to generate a location-based marketing playbook.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: playbook-location-based-marketing Download link: https://github.com/peterbamuhigire/social-media-skills/archive/main.zip#playbook-location-based-marketing Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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