playbook-sms-whatsapp-marketing

What problem does it solve?

This playbook enables marketers to design and implement end-to-end WhatsApp and SMS campaigns at scale, ensuring compliant, high‑performing customer communications.

Core Features & Use Cases

• Channel strategy and decision framework for choosing between WhatsApp app, WhatsApp API, and SMS, plus guidance on when to use each channel.
• 4-week broadcast calendar template with days, times, segments, and message types tailored for East African contexts.
• Automated sequences for onboarding and engagement (Welcome, Abandoned Enquiry, Re-engagement) and catalogue-based messaging (where applicable).
• Opt-in/Opt-out governance and compliance alignment with Uganda DP Act 2019, including consent capture and data hygiene.
• Catalogue marketing guidelines including product entries, seasonal updates, and sharing approaches across channels.
• KPIs and monthly reporting structure to track delivery, opens, replies, conversions, and opt-out rates.

Quick Start

Provide a complete, ready-to-use WhatsApp and SMS marketing playbook for a Kampala retail client, including channel setup prerequisites, campaign sequences, catalogue guidelines, opt-in/opt-out rules, and KPI targets.