playbook-social-posts

Scrape the profile's recent posts with a batched async run, filter out personal or charged content newest-first, and store the raw post text as a variable. Optionally generate a one-line personalization snippet, then split your list on non-empty values before upload.

Skip personal, political, bereavement, and charged religious or geopolitical posts. Ordinary business content passes the filter, including memes, polls, job ads, volunteering, work anniversaries, and regulation commentary.

On person items the company-style identifier is null and the slug lives in a different field. Group on universalName or publicIdentifier and normalize URLs to lowercase stripped slugs before joining, or every person row silently disappears.

No. Spintax picks at random and cannot see an empty variable, so it renders broken phrases like 'Noticed .' into inboxes. Split the list on a non-empty line and rewrite the clause for the empty segment instead.

Expect 20 to 40 percent for SMB, trades, and long-tail companies, since small company pages are usually inactive. The 71 percent benchmark came from high-frequency B2B SaaS posters; use founder personal profiles for small companies.

About $2.95 per 1,000 unique profiles in content-only mode, rising to $3.66 with the optional line. Dedupe contacts to profiles first: a 1,000-contact list covering 620 accounts costs about $1.83 because batching shares run-start fees.