pm-product-strategy

You can build a product strategy by developing a vision, sizing your market with TAM/SAM/SOM, and drafting a Lean Canvas to validate viability. These frameworks help articulate vision, assess markets, and structure business models for startups and product teams.

Market sizing is best done using the TAM/SAM/SOM framework to estimate total addressable, serviceable addressable, and serviceable obtainable markets. This approach helps product teams quickly assess market potential and validate business model viability.

SWOT and Porter's five forces are applicable for early-stage startups seeking competitive assessment and market clarity. These frameworks help analyze internal strengths and external market forces to inform your product strategy and business model.

Writing a PRD involves defining user personas, applying Jobs-to-be-Done (JTBD) theory, and structuring user stories. This process translates your vision and market analysis into actionable product requirements and go-to-market planning for product teams.

PESTLE analysis works alongside Lean Canvas by providing external macro-environmental context to your business model. Combining both frameworks supports comprehensive go-to-market planning and validates the viability of your product strategy.

A business model canvas (BMC) suits established product teams mapping partnerships and channels, while Lean Canvas suits early-stage startups validating problem-solution fit. Both frameworks provide business model clarity for your product strategy.