pmax-diagnostics

To audit Performance Max efficiency, compare your PMax CPA and ROAS metrics against non-brand Search benchmarks to determine if campaigns are profitable or budget sinks. This diagnostic evaluates asset-group performance and identifies API-level data limitations.

Performance Max API limitations hide search terms, placements, and audience signals to automate ad delivery. A transparent diagnostic report explicitly documents these visibility limits so you know exactly how far to trust the available campaign data.

Analyzing Performance Max asset-group performance involves summarizing ad strength and creative metrics to provide directional insights. This evaluates how individual asset groups contribute to overall campaign ROAS and CPA efficiency.

Yes, you need integration with the Porter Metrics MCP to access Google Ads campaign and asset-group data. This connection allows the diagnostic tool to retrieve the necessary performance metrics for your transparent audit report.

You should not trust PMax metrics alone when evaluating budget allocation without a non-brand Search baseline. Comparing against this benchmark reveals whether campaigns are actually earning their budget or acting as budget sinks.

Yes, you can evaluate if PMax campaigns earn their budget by comparing CPA and ROAS against non-brand Search baselines. This earning versus baseline analysis provides a data-backed assessment of true campaign profitability.