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Exit-intent popups detect cursor movement toward leaving the page and show a last-chance offer. Use a compelling headline, a lead magnet or discount incentive, a single email field, and an easy close option. Typical conversion rates are 3-10%.

Avoid showing popups immediately on page load. Better triggers include 30-60 second time delays, 25-50% scroll depth, exit intent, or click-triggered activation. Match the trigger to the page type and visitor behavior.

Apply frequency capping of once per session, remember dismissals for 7-30 days, exclude existing subscribers, and use less intrusive formats like slide-ins or banners. A/B test triggers and formats to find the right balance.

Intrusive full-screen interstitials on mobile can hurt search rankings per Google guidelines. Allowed exceptions include cookie notices, age verification, and reasonably sized banners. Use bottom slide-ups or banners instead of full-screen overlays.

Popups should use minimal fields, typically email only, because attention is fleeting. For detailed form optimization such as field reduction and layout, use the form-cro skill, which handles form-specific conversion work.

Email capture popups typically convert at 2-5%, exit-intent popups at 3-10%, and click-triggered popups above 10% since users self-select. Track impressions, submissions, close rate, and time to close to measure performance.