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Exit-intent popups trigger when a user shows behavior indicating they are about to leave the page, such as moving the cursor toward the browser toolbar. This timing strategy captures attention at the final moment of engagement without interrupting the browsing experience.

Popups should trigger based on user behavior and page context rather than arbitrary timers. Use exit-intent detection, scroll depth, or time-on-page rules to ensure timing strategies maximize relevance, targeting users when they are most likely to engage with lead magnets or announcements.

Continuous conversion optimization on website banners requires measurement of timing strategies and trigger rules. You must track conversion rates, dismiss behavior, and user engagement to conduct testing and refine best-practice copy and visual design.

You should not use slide-ins and modals for feature announcements if they obstruct core user tasks or lack clear dismiss behavior. If the overlay compromises accessibility or interrupts critical workflows, it damages user experience and reduces overall conversions.