popups

Exit-intent popups detect cursor movement toward leaving the page and show a last-chance offer. Use a compelling headline, a lead magnet or discount incentive, an email-only form, and a clear close option. Typical conversion rates are 3-10%.

Avoid showing popups immediately on page load. Better triggers include a 30-60 second time delay, 25-50% scroll depth, exit intent, or click-triggered activation, since these indicate engagement before interrupting the visitor.

Apply frequency capping of once per session, remember dismissals for 7-30 days, exclude existing subscribers and converted users, and consider less intrusive formats like slide-ins or announcement bars. A/B test triggers and formats to find the balance.

Intrusive full-screen interstitials on mobile can hurt search rankings under Google guidelines. Allowed formats include cookie notices, age verification, and reasonably sized banners, so use bottom slide-ups or dismissible banners instead of full-screen overlays.

Email capture popups typically convert at 2-5%, exit-intent popups at 3-10%, and click-triggered popups above 10% since visitors self-select. Track impressions, submissions, close rate, and time to close to evaluate performance.

Popups should use minimal fields, typically email only, because attention is fleeting during an interruption. For detailed form optimization such as field reduction and layout, use a dedicated form conversion skill rather than popup guidance.