popups

Exit-intent popups detect cursor movement toward leaving the page and show a last-chance offer. Use a compelling headline acknowledging departure, a different offer than your entry popup, minimal form fields, and an easy close option. Typical conversion rates are 3-10%.

Avoid showing popups immediately on page load. Better triggers include 30-60 second time delays, 25-50% scroll depth for engaged readers, exit intent for leaving visitors, or click-triggers for zero annoyance. Match the trigger to your audience and page type.

Apply frequency capping of once per session, remember dismissals for 7-30 days, exclude existing subscribers and converted users, and consider less intrusive formats like slide-ins or announcement bars. A/B test triggers and formats to find the right balance.

Google penalizes intrusive interstitials on mobile, especially full-screen overlays shown before content. Allowed formats include cookie notices, age verification, and reasonably sized banners. Use bottom slide-ups and easy dismiss gestures on mobile instead.

Popup forms should request minimal fields, typically email only, because attention is fleeting during an interruption. For detailed form optimization including field reduction and layout decisions, use a dedicated form conversion skill.