popups

Exit-intent popups detect cursor movement toward leaving the page and show a last-chance offer. Use a compelling headline acknowledging the departure, a lead magnet or discount incentive, an email-only form, and an easy close option. Typical conversion rates are 3-10%.

Avoid showing popups immediately on page load. Better triggers include a 30-60 second time delay, 25-50% scroll depth, exit intent, or click-triggered activation. Match the trigger to engagement signals so the offer arrives at a moment of demonstrated interest.

Apply frequency capping of once per session, remember dismissals for 7-30 days, exclude existing subscribers and converted users, and consider less intrusive formats like slide-ins or announcement bars. A/B test triggers and formats to find the right balance.

Google penalizes intrusive interstitials on mobile, especially full-screen overlays shown before content. Allowed formats include cookie notices, age verification, and reasonably sized banners. Use bottom slide-ups and easily dismissible designs on mobile.

Popups should use minimal fields, typically email only, because attention is fleeting in an overlay context. For detailed form optimization such as field reduction and layout, use a dedicated form conversion optimization skill.

Email capture popups typically convert at 2-5%, exit-intent popups at 3-10%, and click-triggered popups above 10% since visitors self-select. Track impressions, submissions, close rate, and time to close to measure performance.