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positioning-audit

Execute a four-pillars positioning audit for B2B SaaS product teams.

25|15|Updated Feb 23, 2026
Search Tags:#audit#positioning#go-to-market#differentiation#competitive#pmm
One-click install
npx skills add https://github.com/Fearofsnakes/pmm-skillset --skill positioning-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-audit
Source: https://github.com/Fearofsnakes/pmm-skillset/tree/main/skills/tier-1/positioning-audit
Command: npx skills add https://github.com/Fearofsnakes/pmm-skillset --skill positioning-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Positioning can be vague and misaligned with business objectives; this Skill provides a structured method (the four-pillar PMM framework) to define, audit, and fix positioning so teams speak with one, defensible frame.

Core Features & Use Cases

  • A four-pillar approach: Use Case/Category, Audience, Competitive Alternative, and Differentiation, plus guidance on how to synthesize them.
  • Act-based process: Define, Audit, Fix, with concrete outputs such as a positioning statement and a scoring and debt-detection framework.
  • Output artifacts: Positioning statement, competitive positioning map, strength scorecard, debt flags, white-space opportunities, and repositioning recommendations for stakeholder alignment.

Quick Start

Define Pillar 1 (Use Case & Category) and then complete Pillars 2–4 to run the full audit.

Frequently Asked Questions about positioning-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my B2B SaaS product positioning against competitors?▼

A positioning audit evaluates your use case, audience, competitive alternatives, and differentiation to identify positioning debt and generate a strength scorecard, white-space opportunities, and repositioning recommendations for stakeholder alignment.

What is the four-pillar framework for product marketing positioning?▼

The four-pillar framework evaluates Use Case/Category, Audience, Competitive Alternative, and Differentiation to define, audit, and fix product positioning, yielding a defensible positioning statement and a competitive positioning map.

How do I fix vague product positioning and build defensible differentiation?▼

Fix vague positioning by executing the Act-based process across Define, Audit, and Fix stages, generating a positioning statement, debt flags, and repositioning recommendations to establish defensible differentiation.

When do I need to run a go-to-market positioning audit?▼

You need a positioning audit when product messaging lacks defensible differentiation or stakeholder alignment, requiring a structured framework to map white-space opportunities and score competitive strength.

Does this positioning audit framework support B2B SaaS competitive mapping?▼

Yes, the framework requires competitor inputs to generate a competitive positioning map, strength scorecard, and white-space opportunities, specifically tailored for B2B SaaS PMMs seeking defensible differentiation.

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