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BdM-15
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positioning

Develop strategic positioning messaging from market research and competitor analysis.

Updated Jun 5, 2026
Search Tags:#messaging#positioning#market analysis#capture#buyer segmentation
One-click install
npx skills add https://github.com/BdM-15/capture-insights --skill positioning-bdm-15
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning
Source: https://github.com/BdM-15/capture-insights/tree/main/skills/positioning
Command: npx skills add https://github.com/BdM-15/capture-insights --skill positioning-bdm-15

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill assists in formulating competitive positioning for specific buyers and NAICS codes, offering a structured framework to develop messaging before drafting decks or briefs.

Core Features & Use Cases

  • Positioning Framework: Provides a structured framework to position a product or service against competitors.
  • Differentiation: Assists in highlighting unique selling points and differentiation strategies.
  • Use Case: For instance, before presenting a capture pitch, this Skill can help define key messaging that will resonate with a specific buyer within a NAICS code.

Quick Start

Invoke the positioning skill for a particular buyer and NAICS slice to generate a positioning framework.

Frequently Asked Questions about positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I develop strategic positioning messaging for a specific buyer and NAICS segment?▼

Strategic positioning messaging for a specific buyer and NAICS segment is developed by analyzing market research and competitor insights to formulate unique value propositions before drafting capture presentations or briefs.

What is competitive positioning and when do I need it for a capture pitch?▼

Competitive positioning is a structured framework that highlights unique selling points and differentiation strategies against competitors, needed before presenting a capture pitch to ensure key messaging resonates with the target buyer.

How do I differentiate my product's messaging against competitors in a specific market slice?▼

Differentiate product messaging against competitors by using a positioning framework that leverages AI-generated market research insights to highlight unique selling points tailored to your specific market slice.

Can I use this positioning framework to prepare capture messaging before drafting a presentation deck?▼

Yes, this framework specifically captures and structures competitive positioning messaging before you draft presentation decks or briefs, ensuring your value proposition is defined for the target buyer.

What is the best way to generate a positioning framework for buyer segmentation?▼

The best way to generate a positioning framework for buyer segmentation is to invoke the skill with your specific buyer and NAICS parameters, which produces tailored messaging based on competitor analysis.

Do I need market research data to highlight unique selling points for a NAICS code?▼

Yes, you need market research and competitor analysis data, as the skill requires AI-generated insights from these inputs to accurately inform the unique value propositions for your NAICS code.

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