skills.rest
cpalumbo
cpalumboCOMMUNITY
Explore all skills by this author →
GitHub

positioning-builder

Develop differentiated positioning statements using April Dunford's methodology.

1|Updated Feb 17, 2026
Search Tags:#messaging#value proposition#positioning#marketing strategy#competitive analysis#april dunford
One-click install
npx skills add https://github.com/cpalumbo/GTM-consulting --skill positioning-builder
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-builder
Source: https://github.com/cpalumbo/GTM-consulting/tree/main/skills/positioning-builder
Command: npx skills add https://github.com/cpalumbo/GTM-consulting --skill positioning-builder

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps clients define clear, differentiated positioning statements that make their product the obvious best choice for their target customers, addressing issues with unclear messaging and unfavorable comparisons.

Core Features & Use Cases

  • Methodology Guidance: Implements April Dunford's 5-component framework for strong positioning.
  • Workflow Automation: Guides users through a sequential process from identifying alternatives to crafting the final statement.
  • Use Case: A startup struggling to articulate its unique value proposition in a crowded market can use this Skill to develop a compelling positioning statement that resonates with their ideal customers.

Quick Start

Use the positioning-builder skill to create a positioning statement for a new AI writing assistant.

Frequently Asked Questions about positioning-builder

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a positioning statement that makes my product the obvious choice?▼

To build a positioning statement, this Skill applies April Dunford's 5-component framework, guiding you through competitive alternatives, unique attributes, and customer value to output a differentiated positioning template.

What is the best way to define a value proposition for a crowded market?▼

Defining a value proposition requires analyzing competitive alternatives and mapping them to unique attributes. This Skill facilitates that process, outputting a differentiation map and clear value proposition.

How does competitive analysis fit into a marketing strategy for product positioning?▼

Competitive analysis in marketing strategy identifies alternatives your customers would choose. This Skill uses that analysis to determine your product's unique attributes and map them to target market categories.

Can I use this to define an Ideal Customer Profile for a new product?▼

Yes, you can define an Ideal Customer Profile (ICP) using this Skill. It outputs an ICP definition alongside a category rationale, ensuring your target market aligns with your differentiated positioning.

What components are included in a positioning template generated from this methodology?▼

The positioning template includes five components: competitive alternatives, unique attributes, customer value, target markets, and market categories. It outputs a clean template, differentiation map, and category rationale.

When do I need to facilitate a positioning workshop for my startup?▼

You need a positioning workshop when your startup struggles with unclear messaging or unfavorable comparisons. This Skill automates that workshop, sequentially guiding you to a compelling market category and statement.

Related Skills

Explore More Marketing & Sales Skills→
Globaly-IncGlobaly-Inc

gh-product-deep-research

Synthesize search engine data into a cited Markdown market research report.

Official
Advanced
daffy0208daffy0208
34

Go-to-Market Planner

Create a go-to-market plan with positioning, messaging, channels, and a 6-week launch timeline.

Community
Intermediate
MilUX-LtdMilUX-Ltd

competitor-analysis

Map and analyze competitive landscapes for a given market segment.

Official
Intermediate
Maitreya04Maitreya04

obviously-awesome

Run a five-step team positioning workshop to produce a positioning canvas and messaging guide.

Community
Advanced