What problem does it solve? Teams often pick a market category first and rationalize it afterward, producing positioning that buyers don't instantly understand. This Skill enforces April Dunford's ordered method so the category is derived from real competitive alternatives, unique attributes, and customer value rather than asserted upfront. ## Core Features & Use Cases - Ordered five-component pipeline: competitive alternatives, unique attributes, value, target customers, then market category, with each step constraining the next. - Anti-pattern detection: flags category-first positioning, feature-lists masquerading as value, strawman competitors, and adjective-based attributes. - Use Case: A product strategist framing a spec-driven engineering tool runs the canvas, anchors on the real fallback (a wiki plus a Jira board), maps graph-linked specs to the value of a roadmap that cannot lie, and derives the category "spec-driven delivery system" instead of "another project tracker." ## Quick Start Run the positioning canvas for our product, starting from the real competitive alternatives and deriving the market category last.
