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positioning-compass

Official

Sharper positioning for clearer ICA resonance.

Marketing & Sales#messaging#positioning#value-proposition#brand-strategy#ica#market-category#competitive-differentiation
AuthorPeter-Swain-Inc
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Diagnoses and recalibrates offer positioning to maximise ICA resonance, competitive differentiation, and perceived value.

Core Features & Use Cases

  • Positioning diagnostic across six dimensions to surface gaps between perception and reality.
  • Repositioning narrative stack including category statement, problem, differentiator, and proof anchor.
  • Competitive mapping and recommended messaging shifts to improve win rates.
  • Experiment planning and activation guidance for testing positioning in-market.

Quick Start

Provide your current offer, the ICA profile, and three competitors to generate a positioning diagnostic.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: positioning-compass
Download link: https://github.com/Peter-Swain-Inc/futureproof-skills/archive/main.zip#positioning-compass

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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