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positioning-compass

Diagnose offer positioning across six dimensions and generate a repositioning narrative stack.

1|1|Updated Apr 1, 2026
Search Tags:#messaging#positioning#value-proposition#brand-strategy#ica#market-category#competitive-differentiation
One-click install
npx skills add https://github.com/Peter-Swain-Inc/futureproof-skills --skill positioning-compass
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-compass
Source: https://github.com/Peter-Swain-Inc/futureproof-skills/tree/main/plugins/futureproof-offer-positioning-optimisation/skills/positioning-compass
Command: npx skills add https://github.com/Peter-Swain-Inc/futureproof-skills --skill positioning-compass

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Diagnoses and recalibrates offer positioning to maximise ICA resonance, competitive differentiation, and perceived value.

Core Features & Use Cases

  • Positioning diagnostic across six dimensions to surface gaps between perception and reality.
  • Repositioning narrative stack including category statement, problem, differentiator, and proof anchor.
  • Competitive mapping and recommended messaging shifts to improve win rates.
  • Experiment planning and activation guidance for testing positioning in-market.

Quick Start

Provide your current offer, the ICA profile, and three competitors to generate a positioning diagnostic.

Frequently Asked Questions about positioning-compass

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose and recalibrate my offer positioning for better ICA resonance?▼

To diagnose offer positioning, provide your current offer, the ICA profile, and three competitors to generate a structured diagnostic scoring across six dimensions, which surfaces gaps between perception and reality to maximise competitive differentiation.

What is a positioning diagnostic and how does it improve competitive differentiation?▼

A positioning diagnostic is a structured scoring assessment across six dimensions that evaluates your offer against defined ICA profiles and competitive landscapes, surfacing gaps between perception and reality to improve competitive differentiation and win rates.

How do I build a repositioning narrative stack for my product or service?▼

Building a repositioning narrative stack involves generating a category statement, defining the core problem, articulating a competitive differentiator, and establishing a proof anchor to align messaging with your ICA and maximise perceived value.

Can I use this positioning diagnostic for a tiered service or programme?▼

Yes, the positioning diagnostic applies to positioning a service, programme, product, or specific tier across defined ICA profiles and competitive landscapes, generating recalibrated messaging shifts and competitive mapping regardless of offer type.

What's the best way to test new positioning and messaging shifts in-market?▼

The best way to test new positioning is to generate an experiment plan with activation guidance, using the competitive map and repositioning narrative stack to validate messaging shifts and measure improvements in ICA resonance and win rates.

Why does my current value proposition fail to resonate with my ideal customer avatar?▼

Your value proposition may fail to resonate due to misaligned ICA profiles or unaddressed gaps between perception and reality, requiring a structured positioning diagnostic to recalibrate messaging, competitive differentiation, and perceived value.

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