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positioning-craft

Define product positioning using April Dunford's framework in SKILL.md.

389|121|Updated Jan 28, 2026
Search Tags:#messaging#positioning#framework#canvas#differentiation#product-management
One-click install
npx skills add https://github.com/menkesu/awesome-pm-skills --skill positioning-craft
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: positioning-craft
Source: https://github.com/menkesu/awesome-pm-skills/tree/main/positioning-craft
Command: npx skills add https://github.com/menkesu/awesome-pm-skills --skill positioning-craft

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Defines clear market positioning to win attention, differentiate, and guide product messaging across teams.

Core Features & Use Cases

  • Positioning Canvas Template: A structured canvas to capture target customer, category, alternatives, unique value, and proof.
  • One-Sentence Positioning: A concise statement that communicates differentiation to stakeholders and customers.
  • Usage Scenarios: Define positioning for new products, rebrands, and messaging alignment across product, marketing, and sales.

Quick Start

Draft a positioning canvas for your product by detailing the target customer, category, alternatives, unique value, and proof, then write a concise one-sentence positioning.

Frequently Asked Questions about positioning-craft

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define product positioning using April Dunford's framework?▼

April Dunford's positioning framework helps you define product positioning by capturing target customers, category placement, alternatives, unique value, and proof into a structured canvas to guide messaging and differentiation.

What is the best way to structure a positioning canvas for product messaging?▼

A positioning canvas structures product messaging by detailing target customers, market category, competitive alternatives, unique value, and proof, enabling you to distill differentiation into a concise one-sentence positioning statement.

How do I write a one-sentence positioning statement for stakeholders?▼

Write a one-sentence positioning statement by summarizing your product's target customer, category, unique value, and proof from the positioning canvas to clearly communicate differentiation to stakeholders and customers.

Can I use this positioning framework for messaging alignment across product, marketing, and sales?▼

Yes, the positioning framework applies directly to messaging alignment across product, marketing, and sales contexts, ensuring teams share a consistent definition of target customers, category placement, alternatives, and unique value.

When do I need to redefine market positioning for an existing product?▼

You need to redefine market positioning for existing products during rebrands, messaging realignment, or when targeting new customer segments, using the positioning canvas to recapture alternatives, unique value, and proof.

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