positioning-craft
CommunityPositioning mastery with April Dunford
Authormenkesu
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Defines clear market positioning to win attention, differentiate, and guide product messaging across teams.
Core Features & Use Cases
- Positioning Canvas Template: A structured canvas to capture target customer, category, alternatives, unique value, and proof.
- One-Sentence Positioning: A concise statement that communicates differentiation to stakeholders and customers.
- Usage Scenarios: Define positioning for new products, rebrands, and messaging alignment across product, marketing, and sales.
Quick Start
Draft a positioning canvas for your product by detailing the target customer, category, alternatives, unique value, and proof, then write a concise one-sentence positioning.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: positioning-craft Download link: https://github.com/menkesu/awesome-pm-skills/archive/main.zip#positioning-craft Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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