positioning

The best way to craft a positioning angle is to identify the sharpest message for your target audience, moment, and surface. It produces one primary message and two alternates with explicit trade-offs, citing supporting research and logging the decision to memory for traceability.

You align campaign messaging by tailoring the frame to the specific surface and moment, whether for launch, BAU content, pricing clarifications, or competitive responses. This ensures the positioning angle fits the context and delivers concise, impactful messaging.

Yes, you can generate trade-off aware messaging for feature announcements. The workflow outputs three message options—one primary and two alternates—each with explicit trade-offs, ensuring you choose the most effective framing for your announcement.

Yes, the positioning workflow supports audience segmentation by selecting a concrete audience from your defined segments and justifying that choice. This ensures the final primary message directly targets the correct segment.

You cite supporting research by referencing the specific brief, ADR, or metric that backs the positioning call. The workflow requires evidence-based justification for the chosen angle and logs the decision to memory for a complete audit trail.

You should not use a single primary positioning message when your campaign requires testing different angles. The workflow explicitly provides two alternate messages with distinct trade-offs alongside the primary message for this exact scenario.