positioning-workshop

Guide product managers through structured discovery to generate Geoffrey Moore positioning statements.

1|Updated Mar 3, 2026

Search Tags:#messaging #value proposition #positioning #product strategy #market research #competitive analysis

Ready to run

npx skills add https://github.com/Johnnnmai/100x-product-manager --skill positioning-workshop-johnnnmai

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/Johnnnmai/100x-product-manager/tree/main/skills/positioning-workshop
Command: npx skills add https://github.com/Johnnnmai/100x-product-manager --skill positioning-workshop-johnnnmai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill guides product managers through a structured discovery process to define and articulate a clear, compelling product positioning statement, ensuring strategic alignment before product development or marketing.

Core Features & Use Cases

Guided Questioning: Asks adaptive questions about target customers, unmet needs, product category, benefits, and differentiation.
Evidence-Based: Leverages provided product context (marketing materials, competitor intel) to inform choices.
Structured Output: Generates a Geoffrey Moore-style positioning statement.
Use Case: A PM is launching a new SaaS product and needs to clearly define its market position to align the engineering, marketing, and sales teams. They use this Skill to articulate who the product is for, what problem it solves, and how it stands out from competitors.

Quick Start

Use the positioning-workshop skill to define the positioning for a new productivity app targeting remote teams.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a product positioning statement for my SaaS?▼

A product positioning statement requires defining target customers, unmet needs, product category, benefits, and competitive differentiation. This Skill guides product managers through structured adaptive questions to generate a Geoffrey Moore positioning statement.

What is the best way to define a value proposition using market research?▼

Defining a value proposition using market research involves analyzing competitor intel and marketing materials to articulate unmet needs and differentiation. This Skill leverages provided product context to inform your choices and structure your final positioning output.

Can I use existing competitor intelligence to inform my product strategy?▼

Yes, you can use existing competitor intelligence to inform product strategy. This Skill leverages provided product context like competitor intel and marketing materials to guide adaptive questions and shape your product positioning statement.

How do I conduct competitive analysis for a new productivity app?▼

Conducting competitive analysis for a new productivity app requires evaluating competitor intel to define your unique market position. This Skill uses an adaptive questioning process to identify unmet needs and articulate differentiation from existing competitors.

Do I need prior marketing materials before starting a positioning workshop?▼

You do not strictly need prior marketing materials, but providing them helps inform positioning choices. This Skill leverages provided product context like marketing materials and competitor intel to guide the structured discovery process and generate accurate output.