What problem does it solve?
PostHog analytics reduces guesswork by helping teams instrument and interpret user behavior through consistent event tracking, identification, feature flags, and actionable dashboards.
Core Features & Use Cases
- Event Tracking & Naming: Captures acquisition, activation, engagement, revenue, and error signals using a structured event naming convention and well-scoped properties.
- User Identification: Identifies users on signup/login, updates user properties, and resets identity on logout to keep funnels and cohorts accurate.
- Feature Flags & Experimentation: Enables both client-side flag gating and server-side flag fetching to support A/B tests and gradual rollouts.
- Dashboards & Insights: Provides templates and a workflow for creating funnels and saving insights into PostHog dashboards for ongoing decision-making.
- Privacy & Safety Controls: Supports GDPR-minded opt-in/opt-out capturing and includes guidance to avoid tracking sensitive data.
Quick Start
Configure PostHog in your app, then ask an AI to produce a complete event map (events + properties) for your signup, onboarding, feature usage, and checkout flows, and wire it into your codebase.