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PostHog Marketing Analytics

Analyze PostHog marketing data for funnels, attribution, and conversions.

8|2|Updated Dec 11, 2025
Search Tags:#analytics#marketing#attribution#conversion tracking#posthog#funnel analysis
One-click install
npx skills add https://github.com/djinilabs/helpmaton --skill posthog-marketing-analytics
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: PostHog Marketing Analytics
Source: https://github.com/djinilabs/helpmaton/tree/main/apps/backend/src/skills/posthog-marketing-analytics
Command: npx skills add https://github.com/djinilabs/helpmaton --skill posthog-marketing-analytics

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketing professionals understand user behavior, track campaign performance, and analyze conversion funnels by leveraging data from PostHog.

Core Features & Use Cases

  • Funnel Analysis: Trace user journeys and identify drop-off points in conversion paths.
  • Campaign Attribution: Determine which marketing campaigns are driving desired actions.
  • Retention Tracking: Analyze user return behavior and cohort performance.
  • Use Case: Understand how users navigate from initial signup to becoming a paid customer, identifying key steps and areas for improvement.

Quick Start

Use the PostHog Marketing Analytics skill to find out what our signup-to-paid funnel looks like this month.

Frequently Asked Questions about PostHog Marketing Analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track campaign attribution and conversion funnels in PostHog?▼

Trace user journeys and identify conversion funnels by analyzing PostHog event data. This Skill maps the sequence of user actions, highlighting exactly where users drop off before completing a desired goal like becoming a paid customer.

How does campaign attribution work for user actions tracked in PostHog?▼

Campaign attribution in PostHog works by linking specific user actions to the marketing campaigns that drove them. This Skill analyzes event data to determine which campaigns successfully generate desired user conversions.

Do I need a specific projectId to analyze marketing data within PostHog?▼

Yes, specifying a projectId is required to query your PostHog marketing data. The Skill utilizes this projectId alongside tools like posthog_list_events and posthog_list_persons to extract detailed funnel and attribution insights.

Can I analyze retention tracking and cohort performance using PostHog analytics?▼

Yes, you can analyze retention tracking and cohort performance using PostHog analytics. This Skill enables you to evaluate user return behavior and understand how different cohorts perform over time within your specified project.

What is the best way to trace a signup-to-paid user journey in PostHog?▼

The best way to trace a signup-to-paid user journey in PostHog is through funnel analysis. This Skill evaluates your event data to identify the key steps and drop-off areas between initial signup and paid conversion.

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