What problem does it solve?
Automates end-to-end qualification and outreach planning for big fish product-led leads sourced from Salesforce. It parses misformatted subject lines, gathers firmographics, validates activity in Vitally, researches personas, maps use cases, and prescribes the appropriate outreach play with a draft message.
Core Features & Use Cases
- Lead parsing from Salesforce subject lines to extract accurate company and email
- Web company research for firmographics, industry, and ICP fit
- Vitally account and user analysis (count, activity, roles, health, signup velocity)
- Persona research for each user (title, department, seniority)
- Use-case mapping to PostHog categories (Product Intelligence, Growth, etc.)
- Outreach drafting with a recommended play and a verification-enabled URL check
- Slack channel creation for multi-user evaluations
Quick Start
Paste a Salesforce big fish alert or lead details to trigger the full qualification workflow.