ppc-keyword-strategy

What problem does it solve?

Auditing and restructuring PPC keyword lists for home services campaigns to improve intent alignment, reduce wasted spend, and boost qualified traffic.

Core Features & Use Cases

• Keyword design principles: Tiered intent ranking from emergency to research.
• Category coverage: Symptom, Brand + Service, City, Emergency, and Pre-Season keywords for each service line.
• Workflow: Phase-based audit (current state, diagnosis, build list, negatives, ads/landing pages, deployment) for repeatable optimization.
• Use Case: Deploy in HVAC/plumbing campaigns to quickly build a scalable keyword set and negative keyword list.

Quick Start

Instruct the AI to generate a 12–20 keyword list per service line following the Tier 1–5 framework and apply a shared negative keyword strategy across campaigns.