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ppc-keyword-strategy

Generate categorized PPC keyword lists with match types and negatives for home services.

Updated Aug 23, 2026
Search Tags:#keywords#landing-page#ppc#campaign-structure#negative-keywords#home-services#search-ads
One-click install
npx skills add https://github.com/GetFresh-Ventures/gxd-ceo-ai-kit --skill ppc-keyword-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ppc-keyword-strategy
Source: https://github.com/GetFresh-Ventures/gxd-ceo-ai-kit/tree/main/skills/ppc-keyword-strategy
Command: npx skills add https://github.com/GetFresh-Ventures/gxd-ceo-ai-kit --skill ppc-keyword-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Auditing and restructuring PPC keyword lists for home services campaigns to improve intent alignment, reduce wasted spend, and boost qualified traffic.

Core Features & Use Cases

  • Keyword design principles: Tiered intent ranking from emergency to research.
  • Category coverage: Symptom, Brand + Service, City, Emergency, and Pre-Season keywords for each service line.
  • Workflow: Phase-based audit (current state, diagnosis, build list, negatives, ads/landing pages, deployment) for repeatable optimization.
  • Use Case: Deploy in HVAC/plumbing campaigns to quickly build a scalable keyword set and negative keyword list.

Quick Start

Instruct the AI to generate a 12–20 keyword list per service line following the Tier 1–5 framework and apply a shared negative keyword strategy across campaigns.

Frequently Asked Questions about ppc-keyword-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure PPC keywords for home services to capture high-intent leads?▼

Structure PPC keywords using a tiered intent ranking from emergency to research, categorizing them into symptom, brand, city, emergency, and pre-season groups to maximize high-intent home service leads.

What's the best way to audit existing search ads campaigns for wasted spend in HVAC and plumbing?▼

Audit search ads campaigns using a phase-based workflow covering current state, diagnosis, and negative keyword build to reduce wasted spend and boost qualified traffic for HVAC and plumbing.

Can I use this keyword strategy across multiple service lines and cities?▼

Yes, the keyword strategy is applicable across multiple cities and service lines like HVAC, plumbing, and water heaters, producing categorized keyword lists and recommended match types for scalable PPC campaigns.

How do I align landing pages with my PPC keyword sets?▼

Align landing pages with PPC keyword sets by pairing ad copy with specific keyword categories and applying a shared negative keyword strategy to ensure message match and qualified traffic.

Why do I need negative keywords for home services search ads?▼

Negative keywords filter out research-stage and irrelevant queries, reducing wasted spend and ensuring ad spend targets high-intent leads across home services campaigns.

Does this approach support emergency service campaigns?▼

Yes, the framework explicitly includes emergency keywords within its tiered intent ranking, allowing you to quickly build scalable keyword sets targeting immediate home service needs.

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