PR Check

Name: PR Check
Availability: InStock
Author: Every

Validate press pitches and external communications against editorial and factual standards.

28|6|Updated Apr 23, 2026

Search Tags:#verification #media #copywriting #journalism #pr #communications

Ready to run

npx skills add https://github.com/EveryInc/Marketing-OS --skill pr-check-everyinc

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: PR Check
Source: https://github.com/EveryInc/Marketing-OS/tree/main/craft/pr-check
Command: npx skills add https://github.com/EveryInc/Marketing-OS --skill pr-check-everyinc

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires foundation/marketing-os, craft/press-comms, launches/claims-clearance, brand-voice/{relevant brand}, organization/ai-check, organization/every-style.

What problem does it solve?

This skill prevents reputational damage and failed media outreach by enforcing a rigorous, evidence-based review process for all press-facing materials before they are sent to journalists.

Core Features & Use Cases

Verification Gate: Ensures every pitch targets a verified journalist with a relevant beat, preventing "blast" style outreach.
Narrative Integrity: Validates that the pitch angle is newsworthy and aligned with the outlet's specific audience rather than just the company's internal launch schedule.
Risk Mitigation: Cross-references all claims against a clearance table and ensures quote permissions are documented, preventing the dissemination of unverified or unauthorized information.

Quick Start

Run the pr-check skill on the draft pitch document to validate the journalist's beat and ensure all claims are cleared.

Frequently Asked Questions about PR Check

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I validate press pitches before sending them to journalists?▼

PR Check validates press pitches by enforcing an evidence-based review process against strict editorial and factual standards prior to distribution. It ensures pitches target verified journalists with relevant beats, preventing failed media outreach and reputational damage from blast-style pitching.

What is a PR verification gate for external communications?▼

A PR verification gate is a rigorous, evidence-based review process that prevents reputational damage by ensuring all press-facing materials meet editorial and factual standards. It validates that pitches target verified journalists and that narrative angles are newsworthy for the outlet's specific audience.

How do I ensure claims in press releases are cleared and verified?▼

To ensure claims are cleared and verified, PR Check cross-references all statements against a clearance table and confirms quote permissions are documented. This risk mitigation process prevents the dissemination of unverified or unauthorized information to journalists.

Can I use PR Check to review founder quotes and embargoed materials?▼

Yes, PR Check applies to the review of press releases, founder quotes, and embargoed materials prior to distribution. It requires adherence to verified journalist beats, cleared claims tables, and established brand voice protocols to ensure full compliance.

Do I need a brand voice protocol to run external PR validation?▼

Yes, PR Check requires adherence to established brand voice protocols as part of its validation process. It depends on brand-specific voice configurations to ensure that all external communications align with the organization's established messaging standards.

Why does PR validation reject pitches based on internal launch schedules?▼

PR validation rejects internal launch schedule pitches because narrative integrity requires the angle to be newsworthy and aligned with the outlet's specific audience. A pitch must serve the journalist's readers rather than just the company's internal timeline.