pre-mortem

A pre-mortem risk analysis for a product launch systematically imagines failure scenarios to identify potential issues before they happen. It categorizes risks into Tigers, Paper Tigers, and Elephants to develop targeted mitigation strategies.

Run a pre-mortem analysis by providing detailed product information and cross-functional input. The process imagines launch failure, classifies real problems as Tigers, and prioritizes them by urgency into Launch-Blocking, Fast-Follow, or Track categories.

During a pre-mortem assessment, launch risks are categorized into Tigers (real problems), Paper Tigers (overblown concerns), and Elephants (unspoken worries). Tigers are further classified by urgency as Launch-Blocking, Fast-Follow, or Track.

To run a pre-mortem risk assessment effectively, you need detailed product information and cross-functional input. This allows the analysis to accurately identify potential issues and develop targeted mitigation strategies for launch-blocking risks.

Use a pre-mortem strategy for product planning before launching a new feature or plan. It helps stress-test the plan, identify critical bugs or market misalignments, and create a clear action plan to address launch-blocking risks.