press-and-pr

Generate press strategy, press kit materials, and journalist outreach assets for app media coverage.

1.7k|111|Updated Feb 27, 2026
One-click install
npx skills add https://github.com/Eronred/aso-skills --skill press-and-pr
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: press-and-pr
Source: https://github.com/Eronred/aso-skills/tree/main/skills/press-and-pr
Command: npx skills add https://github.com/Eronred/aso-skills --skill press-and-pr

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you turn your app into a compelling press story and get actionable plans for pitching journalists and securing media mentions, including press release writing and building an app press kit.

Core Features & Use Cases

  • Press story angles: Converts raw app details into newsworthy narratives using proven story frameworks (numbers, problem solved, unique data, timely hooks, and human founder stories).
  • Targeted journalist pitching: Produces cold pitch emails with constraints (personalization, limited length, and link-based press kit references) and a structured outreach approach.
  • Press materials & launch moments: Guides creation of a practical press kit and provides a press release structure, plus operational tactics like embargo strategy and Product Hunt launch sequencing.

Quick Start

Ask the assistant to create a complete press plan for your app, including a press kit checklist, a tailored press release, a cold pitch email for 5 specific journalists, and a 14-day outreach timeline.

Frequently Asked Questions about press-and-pr

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a press release for an app launch?

A strong app press release uses proven story frameworks such as unique data, timely hooks, or human founder narratives, combined with a structured press kit and targeted outreach approach to secure media coverage.

What is the best way to pitch journalists for app media coverage?

Securing media coverage requires sending personalized cold pitch emails with length limits and link-based press kit references, structured within a targeted outreach approach to pitch tiered publications like TechCrunch.

Can I coordinate a Product Hunt launch with an embargo strategy?

Yes, you can coordinate a Product Hunt launch with an embargo strategy by sequencing launch activities and outreach timelines, applying operational tactics to synchronize media coverage drops with your app release.

How do you create newsworthy press story angles for a new app?

Creating newsworthy press story angles involves converting raw app details into compelling narratives using proven frameworks like numbers, problem solved, unique data, timely hooks, and human founder stories to attract journalists.

What should be included in an app press kit for journalist outreach?

An app press kit for journalist outreach should include foundational press materials and structured press releases, hosted as link-based references within your cold pitch emails to provide reporters with accessible story assets.