What problem does it solve?
This Skill helps you turn your app into a compelling press story and get actionable plans for pitching journalists and securing media mentions, including press release writing and building an app press kit.
Core Features & Use Cases
- Press story angles: Converts raw app details into newsworthy narratives using proven story frameworks (numbers, problem solved, unique data, timely hooks, and human founder stories).
- Targeted journalist pitching: Produces cold pitch emails with constraints (personalization, limited length, and link-based press kit references) and a structured outreach approach.
- Press materials & launch moments: Guides creation of a practical press kit and provides a press release structure, plus operational tactics like embargo strategy and Product Hunt launch sequencing.
Quick Start
Ask the assistant to create a complete press plan for your app, including a press kit checklist, a tailored press release, a cold pitch email for 5 specific journalists, and a 14-day outreach timeline.