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press-and-pr

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Get real media coverage with a press plan.

Marketing & Sales#press release#product hunt#press kit#journalist pitching#app pr#media coverage#embargo strategy
AuthorEronred
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you turn your app into a compelling press story and get actionable plans for pitching journalists and securing media mentions, including press release writing and building an app press kit.

Core Features & Use Cases

  • Press story angles: Converts raw app details into newsworthy narratives using proven story frameworks (numbers, problem solved, unique data, timely hooks, and human founder stories).
  • Targeted journalist pitching: Produces cold pitch emails with constraints (personalization, limited length, and link-based press kit references) and a structured outreach approach.
  • Press materials & launch moments: Guides creation of a practical press kit and provides a press release structure, plus operational tactics like embargo strategy and Product Hunt launch sequencing.

Quick Start

Ask the assistant to create a complete press plan for your app, including a press kit checklist, a tailored press release, a cold pitch email for 5 specific journalists, and a 14-day outreach timeline.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: press-and-pr
Download link: https://github.com/Eronred/aso-skills/archive/main.zip#press-and-pr

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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