press-media

Guide press-kit preparation, journalist outreach, and embargo planning for indie developers.

Updated Mar 1, 2026
One-click install
npx skills add https://github.com/mazicimert/RunDom --skill press-media-mazicimert
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: press-media
Source: https://github.com/mazicimert/RunDom/tree/main/.claude/skills/growth/press-media
Command: npx skills add https://github.com/mazicimert/RunDom --skill press-media-mazicimert

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It helps indie developers secure press coverage and media attention by guiding press-kit creation, journalist outreach, and embargo strategies.

Core Features & Use Cases

  • Press kit preparation: Create and organize the essential assets journalists need.
  • Journalist discovery & outreach: Identify relevant reporters, bloggers, YouTubers, and podcasts and craft personalized pitches.
  • Embargo planning & story angles: Plan embargo dates, manage exclusive access, and craft compelling story angles for coverage.

Quick Start

Provide your app details, launch timing, and a compelling story angle to start preparing a press kit and pitch strategy.

Frequently Asked Questions about press-media

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pitch my indie app to journalists and secure press coverage?

To secure press coverage, you can use structured pitch templates to craft personalized outreach to relevant reporters, bloggers, and YouTubers. This involves identifying your target outlets and coordinating a compelling story angle for your app launch or update.

What should be included in a press kit for an app launch?

A press kit for an app launch should include the essential assets journalists need, organized in a structured format. This typically involves providing app details, promotional materials, and a compelling story angle to facilitate media outreach and coverage.

How does embargo planning work for indie app PR campaigns?

Embargo planning coordinates the timing of your media outreach by setting a specific date when journalists can publish their coverage. It helps manage exclusive access and ensures your story angles are released simultaneously across targeted Apple-focused outlets, blogs, and podcasts.

Can I coordinate media outreach for both app launches and ongoing updates?

Yes, you can coordinate media outreach for both app launches and ongoing PR efforts. The approach applies structured press-kit formats, pitch templates, and outreach scheduling to maintain media attention across various campaign stages.

What is the best way to schedule outreach to Apple-focused blogs and podcasts?

The best way to schedule outreach to Apple-focused blogs and podcasts is by using a coordinated outreach schedule. This ensures your pitch templates, embargo dates, and press-kit assets are delivered at the optimal time to secure media attention.

Do I need a specific story angle before starting journalist outreach?

Yes, you need a compelling story angle before starting journalist outreach. Providing your app details, launch timing, and this angle is the required starting point to prepare an effective press kit and pitch strategy for reporters.