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press-release

Generate customer-centric press releases using the Amazon Working Backwards framework.

6.4k|767|Updated Feb 5, 2026
Search Tags:#template#communication#product-vision#stakeholder-alignment#press-release#customer-centric#working-backwards
One-click install
npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill press-release
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: press-release
Source: https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/press-release
Command: npx skills add https://github.com/deanpeters/Product-Manager-Skills --skill press-release

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill guides teams to craft visionary press releases using Amazon's Working Backwards method, ensuring a clear customer-centric narrative before building a product.

Core Features & Use Cases

  • Template-driven structure: leads with a customer-first headline and follows the standard press release format (Headline, Dateline, Introduction, Problem, Solution, Additional Details, Boilerplate, Call to Action).
  • Coherence with related skills: aligns with problem statements, proto-personas, and positioning to maintain a consistent narrative across discovery artifacts.
  • Use cases: ideal for early-stage product ideas, major feature bets, and alignment meetings with stakeholders.

Quick Start

Draft a Working Backwards press release for your product idea using the provided template. Start by outlining the customer problem, then write a compelling benefit-focused headline, followed by a dateline and solution paragraphs. Use the boilerplate and call to action to complete the document.

Frequently Asked Questions about press-release

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a Working Backwards press release in product development?▼

To write a Working Backwards press release, start by outlining the customer problem, then draft a benefit-focused headline. Follow the standard press release structure: Dateline, Introduction, Problem, Solution, Additional Details, Boilerplate, and Call to Action.

When do I need to use a Working Backwards press release for stakeholder alignment?▼

You need a Working Backwards press release during early-stage product conception, major feature bets, or internal buy-in sessions. It forces teams to validate customer benefits and align stakeholders on the product vision before committing engineering resources.

Can I use the Working Backwards method for internal feature bets in a large organization?▼

Yes, the Working Backwards method applies to both startups and large organizations. It helps teams evaluate major feature bets by focusing on a customer-centric narrative, ensuring stakeholders align on the intended product vision before development.

How do I structure a visionary press release using the Amazon Working Backwards framework?▼

Structure the visionary press release using the standard format: Headline, Dateline, Introduction, Problem, Solution, Additional Details, Boilerplate, and Call to Action. Include relevant data points and quotes to support the customer-centric narrative.

What is the best way to align stakeholders on early-stage product vision?▼

The best way to align stakeholders is to draft a customer-centric visionary press release using the Working Backwards framework. This approach clarifies the product narrative, highlights customer benefits, and produces a consistent boilerplate suitable for stakeholder review.

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